Luxury.
When it comes to advertising, he says, the much talked-about idea that luxe is recession-proof has been proven not to be the case.
Luxurious, sophisticated.
A pair of luxe Scottish golf resorts operated by Donald Trump suffered millions of dollars in losses during 2015, according to recent filings with a U.K. government agency, adding another complication to Trump's pitch for the White House, in which he has frequently emphasized his business acumen.
From French luxe, from Latin luxus. Cognate with English lock.
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